As an Auto Shop owner, you most likely struggle constantly with advertising. You know you need to do it, but it is expensive. Then you track the response and find out that the $1,000 ad you placed introduced 2 customers. Simultaneously customers just set you back $500 to obtain. You cannot survive doing that all day.
When attempting to increase car counts and build your company, don't overlook using methods to create solid repeat customers. Create customers that will go back to your look for all of their service needs.
One easy strategy that you could begin using today is the 'Thank You' card. Yes, the straightforward 'Thank You' card.
Now before you decide to laugh and dismiss this strategy, take into account the before YOU received a thank you card (and i'm not referring to after a wedding or other similar event). The truth is that whenever asked, many people declare that they haven't received a written Thanks in years. That's part of why is this strategy so powerful.
Begin by setting your threshold. As an example, you might decide you will send thank you cards to the customer who spends over $100 or $150. But understand, that's not a tough and fast rule. You could send 'Thank You' cards to each customer. The choice is yours.
When you determine who is going to obtain a card, set those invoices aside and start addressing your cards. They ought to be written. I mean written addresses as well as the inside of the card.
Within the card, simply let them know that you simply desired to say 'Thank You' for their business and the trust they placed in you to definitely look after their vehicle.
Place a stamp onto it (NOT metered mail or machine stamped) and send it out. Make sure it's sent inside the week. Quite simply, it's not necessary to send them every day, but make sure they get sent out within a week of the customer visiting you.
I promise you'll start to fortify your relationship together with your customers and turn them into not only repeat customers, but raving fans.
What makes this a 'Stealth' Online marketing strategy for your Auto Repair center?
You're going to get mentioned. Plain and simple, people will talk. They'll talk about you at word, round the office, in casual conversation with friends and family. They'll talk about you.
You shouldn't include any promotion, advertising, flyers, coupons or perhaps your business. This is personal. Ensure that it stays this way.
The fact that the 'Thank You' card is personal means it's the start to fortifying your individual relationship with your customer. America is fed up with doing business with faceless corporations. Sell your auto repair center services you, not what you do or even the fancy equipment you've. I promise, it will make a difference.